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How is the new Canadian sparkling wine, Fracette, poised to take on Champagne, Prosecco and Cava? John Boynton, CEO of Arterra Wines, reveals the strategy


Introduction France has Champagne. Italy has Prosecco. Spain has Cava. So what’s the new Canadian sparkling wine style that’s just launched? Will Canadians remain loyal to domestic wines once American wines return to store shelves? Is the wine industry making a costly mistake by assuming young drinkers will turn to wine as their incomes grow? How could boxed wine change the way you think about buying and enjoying wine at home? In this episode of the Unreserved Wine Talk podcast, I’m chatting with John Boynton, CEO of Arterra Wines Canada. You can find the wines we discussed here.   Join […]

Source : https://www.nataliemaclean.com/blog/podcast/how-is-the-new-canadian-sparkling-wine-fracette-poised-to-take-on-champagne-prosecco-and-cava-john-boynton-ceo-of-arterra-wines-reveals-the-strategy/

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