Pepe Raventós.
The road to where Pepe Raventós is now is neither obvious nor straightforward. Born into one of Catalonia’s most storied wine families – linked to the very origin of the region’s sparkling wine tradition – he didn’t set out to become the heir of his family’s legacy.
But a combination of business challenges, a sense of duty and a late-found vocation brought him back to take the helm of Raventós i Blanc.
From a place of inevitability, defined by necessity, he built an idiosyncratic path, eventually becoming a brand himself – not least through much-touted collaborations with actor Cameron Diaz and chef and restaurateur José Andrés.
Today, ‘Pepe Raventós’ stands for stubborn advocacy of sustainability and down-to-earth sophistication. Behind the name, there’s a man who perhaps defied even the expectations he had for himself while embracing a lineage of innovative and entrepreneurial dissent.
Scroll down for five wines from Pepe…
Source : https://www.decanter.com/premium/pepe-raventos-the-renegade-traditionalist-549471/
