The view from Walla Walla’s Les Collines Vineyard.
For winemakers in the US, in a region like the Columbia Valley, or throughout the West Coast, crafting wines that provide a good value at an approachable price can seem challenging.
From the consumer side, quality wines and those that receive high scores seem to come with a price tag that gets closer and closer to the US$100 number each time we go to the speciality wine retailer.
‘There is absolutely a range of wiggle room that a winery has in setting prices,’ says Kelsey Albro Itämeri of Walla Walla‘s Itä winery. ‘Pricing your wines is a difficult decision to make when you are just starting a business. Even though you may have set a budget and projections for costs and sales, the reality is that those can fluctuate wildly.
‘But there is a feasible band of price levels where at the lower price levels, you might be making a lower margin but selling higher volume, and then at the higher end, you’re making a higher margin, but it’s harder to sell each individual bottle.’
Scroll down for top-scoring Columbia Valley wines of the 2021 vintage all under…
Source : https://www.decanter.com.master.public.keystone-prod-eks-euw1.futureplc.engineering/premium/columbia-valley-2021-vintage-report-top-wines-under-50-544326/
