The Decanter 360 Academy Trainee programme, which is dedicated to nurturing individuals with a fervent love for wine and a drive to forge careers within the industry, is now open for applications for its second 12-month placement at Decanter.
Launched to foster diversity and inclusivity within the wine sector, the programme extends opportunities to underrepresented communities.
Annona Dodoo stepped into Decanter’s world in early September 2022, marking the inaugural apprentice of the initiative. She proved to be an immediate asset to the team and currently holds the position of Decanter Marketing Executive, where she plays a pivotal role in executing impactful marketing campaigns for our global events, including the esteemed Decanter Fine Wine Encounter (DFWE).
“We were thrilled about the potential the Decanter 360 Academy experience had for Annona’s career growth. Throughout this process, it became evident how this initiative has positively influenced the entire Decanter team.” said Victoria Stanage, Decanter’s Events and Award Director.
Here’s an exclusive peek into Annona’s experience – why she chose to be part of the programme, learn about her wine journey, and insights from her time at Decanter thus far.
Watch: Interview with Annona Dodoo
What initially drew you to apply for the Decanter 360 Academy Trainee role?
My motivation to join the wine industry came from the lack of representation of Black British owned wine companies and people in the industry. After achieving my WSET Level 2 Award in wine, I wasn’t really sure of my direction, I just knew that I wanted to get experience on the job. I heard about the opportunity from Mags Janjo of BAME Wine Professionals – the job description really aligned to my current situation. I was someone from an underrepresented group with a keen interest in wine, who wanted to learn and grow in the industry but didn’t know how to achieve this. It just seemed tailor made for me. A company that understood. The Decanter name holds a lot of weight in the industry, it was an amazing opportunity that I’d be silly not to go for.
Describe your experience working with Decanter?
My experience at Decanter has been extremely invaluable, it’s helped to shape my career in the industry and my understanding of the wine trade. I was able to get hands-on experience, working across editorial, sales, marketing and events/awards departments, while working with experts. As someone who needed direction in the industry. it was the perfect training ground for me.
What were some of the most valuable lessons or insights you gained during your time at Decanter?
The industry can feel quite daunting, and it can be hard not to feel intimidated by not having a particular level of knowledge. But what I’ve learnt during my time at Decanter is that there is always something new to learn, even those who have been in the business for years are still learning and adapting to changes.
How did the Decanter 360 Academy Trainee role contribute to your professional development and growth?
It’s provided me with practical experience and industry exposure. It’s allowed me to be seen, connect with industry professionals, build relationships and expand my professional network.
Were there any particularly memorable moments or achievements that stand out from your time in the project?
After shadowing Decanter’s tastings manager, I had the opportunity to lead my own panel tasting with three judges, evaluating a total of 84 wines. Naturally, I was very nervous stepping into this role, but the experience proved to be incredibly rewarding and insightful. Leading the panel tasting allowed me to apply the skills and knowledge I had gained during my time with the tastings manager. It was a valuable opportunity to showcase my ability to guide and coordinate a tasting session effectively.
I also had the opportunity to assist with promoting and marketing the DFWE…
Source : https://www.decanter.com/interviews/interview-with-annona-dodoo-decanter-360-academy-trainee-528540/
