Have you ever noticed that some labels on Chapoutier’s wines feature braille as well as printed text? I asked Michel Chapoutier how this came about.
The wealthy de la Sizeranne family lived in Tain l’Hermitage and had three children. One of them, Maurice, was blinded while playing with a bow and arrow aged nine years old. As an adult, Maurice de la Sizeranne (1857–1924), devoted himself to working for the benefit of blind people, and one of his achievements was to develop an abbreviated form of braille.
The Chapoutier family bought some prime Hermitage vineyards from the de la Sizeranne family, and named its top wine ‘Monier de la Sizeranne’ in their honour. In 1995, Michel decided to add braille to the labels, partly to make his wines more accessible to visually impaired people, but also to remember Maurice.