Italian wine is famously steeped in tradition, with estates proudly touting generations of history. In the country’s northwest, the revered region of Piedmont has its share of century-old wineries, however the second half of the last century was significant in shaping the landscape of today. During this period, families transitioned from grape-growing to winemaking, establishing new commercial entities – mostly small to medium in size.
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‘At present, most of the wine companies in Piedmont are still in the hands of the generation born in the 1960s,’ says Sandro Minella on behalf of I Vini del Piemonte, a producer-led marketing consortium for the region. Nevertheless, he notes a generational shift. You see this in the 20- and 30-year-olds now running their family’s estates. They have a certain advantage, being born into such a legacy.